Content Strategist Resume Example — HubSpot
Content Strategist resume that landed a role at HubSpot. ATS score 88/100. Includes SEO traffic metrics, content production scale, and pipeline contribution data.
ATS Score: 88/100
This resume passes most Applicant Tracking Systems
Senior Content Strategist with 6 years growing organic traffic and building content programs that generate pipeline. Grew Intercom's blog from 180K to 2.4M monthly organic sessions and influenced $1.8M in marketing-sourced pipeline through long-form and bottom-of-funnel content. Expert in SEO-led editorial strategy, content operations, and HubSpot CMS. Comfortable owning both strategy and hands-on production.
This resume uses the Postcard template — available free in ResumeLens
What Makes This Resume Work
Hover each callout to understand the strategy behind each section.
Organic Traffic as the Lead Metric
Opens with '2.4M organic sessions' and '$1.8M pipeline influenced' — the two KPIs content marketers at HubSpot are expected to own. Traffic and pipeline tie content directly to revenue.
SEO and Content Performance Data
Bullets cite keyword rankings, domain authority improvements, and conversion rates. Content roles at SaaS companies are evaluated on pipeline impact — these metrics prove ROI.
MarTech Stack Terminology
Lists HubSpot CMS, Ahrefs, Semrush, Clearscope, and GA4 by name. SaaS content teams expect exact tool familiarity — 'SEO tools' as a generic phrase will not pass ATS screening.
Published Portfolio Shows Real Samples
Links to a live content portfolio. For content roles, linking to work samples replaces the need for a portfolio attachment and gives hiring managers immediate proof of writing quality.
Top ATS Keywords Used
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Open in Resume Builder →✓Why This Content Strategist Resume Works
- Organic traffic volume and pipeline influence prove content ROI in numbers CMOs and VPs care about
- SEO tool names (Ahrefs, Semrush, Clearscope) match HubSpot's content team's actual tech stack
- Content production scale (50+ pieces/quarter) signals operational capacity for a growth-stage team
- Pipeline contribution metrics position content as a revenue function, not just a cost center
- Published portfolio link provides immediate writing quality signal to hiring managers
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Contact
Natalie Kim
Senior Content Strategist
natalie.kim@email.com
+1 (617) 555-0724
Cambridge, MA
linkedin.com/in/nataliekim-content
nataliekim.co/portfolio
Professional Summary
Senior Content Strategist with 6 years growing organic traffic and building content programs that generate pipeline. Grew Intercom's blog from 180K to 2.4M monthly organic sessions and influenced $1.8M in marketing-sourced pipeline through long-form and bottom-of-funnel content. Expert in SEO-led editorial strategy, content operations, and HubSpot CMS. Comfortable owning both strategy and hands-on production.
Work Experience
Senior Content Strategist
Intercom · San Francisco, CA (Remote)
- •Grew organic blog traffic from 180K to 2.4M monthly sessions in 24 months by restructuring editorial calendar around 40 high-intent keyword clusters identified via Ahrefs and Clearscope
- •Influenced $1.8M in marketing-sourced pipeline through a bottom-of-funnel content program (comparison pages, ROI calculators, case studies) tracked in HubSpot attribution reporting
- •Managed a team of 4 freelance writers, 1 SEO specialist, and 1 content designer; maintained 50+ piece quarterly output with zero missed publish deadlines across 8 quarters
- •Increased average landing page conversion rate from 2.1% to 5.8% through iterative CRO testing of CTAs, headline variants, and content depth using HubSpot A/B testing
- •Launched a 12-episode thought leadership podcast (The Support Playbook) that reached 14,000 downloads in its first season and generated 320 MQLs via gated transcripts
Content Marketing Manager
Drift · Boston, MA
- •Owned editorial calendar and SEO strategy for Drift's blog; grew domain authority from 58 to 74 (Ahrefs) and increased first-page keyword rankings from 210 to 890 in 18 months
- •Wrote and published 4 cornerstone guides (3,000–6,000 words each) that collectively ranked for 1,200+ keywords and generated 28,000 organic leads over 12 months
- •Collaborated with demand gen team to map 80% of content to funnel stage in HubSpot CMS, enabling accurate multi-touch attribution for the first time in company history
Content Writer
G2 · Chicago, IL
- •Produced 3–5 SEO-optimized blog posts per week across SaaS, CRM, and marketing categories; top-performing article ranked #1 on Google for 'best CRM software' and drove 42,000 sessions/month
- •Optimized 120 existing articles using Semrush and Clearscope, recovering 35% of traffic lost in a Google core algorithm update
- •Collaborated with the product review team to align editorial content with G2 category reports, increasing time-on-page by 44% on review-adjacent content
Skills
Education
B.A. English — Writing and Rhetoric
Boston University
May 2019 · GPA 3.75
Certifications
HubSpot Content Marketing Certification
HubSpot Academy · Jan 2021
Projects
The SaaS Content Playbook — Online Portfolio
HubSpot CMS, Ahrefs, Semrush, Google Search Console
Curated portfolio of 30+ content pieces including SEO guides, comparison pages, and case studies with annotated performance metrics (traffic, conversions, rankings).
nataliekim.co/portfolio
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