Growth Marketing Manager Resume Example — HubSpot
The growth marketer resume that landed at HubSpot. CAC, ROAS, and MQL metrics with full annotations. Copy and customize free.
ATS Score: 90/100
This resume passes most Applicant Tracking Systems
Senior Growth Marketing Manager with 6 years scaling demand generation for B2B SaaS companies. Generated $3.2M in qualified pipeline at Drift through multi-channel campaigns (paid search, SEO, email). Reduced CAC by 42% while growing MQL volume 3× in 18 months. Expert in HubSpot, Google Ads, Salesforce, and performance analytics.
Present
- Own $380K annual demand generation budget across paid search, paid social, SEO, and email; delivered $3.2M in new pipeline in 2024 (8.4× ROI on total spend)
- Scaled Google Ads program from $12K to $45K/month while improving ROAS from 1.8× to 3.2×; restructured campaign architecture with SKAG strategy and dynamic ad copy testing across 240 ad variants
- Built SEO content program that grew organic traffic from 28K to 97K monthly sessions in 14 months; 43 target keywords now rank on Page 1 of Google
- Reduced customer acquisition cost (CAC) by 42% ($980 → $570) over 18 months through funnel analysis, landing page A/B testing (Unbounce), and audience segmentation in HubSpot
- Launched ABM program targeting 120 enterprise accounts with Demandbase + Salesforce; ABM accounts converted at 3.4× rate vs. inbound leads, generating $820K incremental ARR
- Grew email list from 18K to 54K subscribers; monthly newsletter achieves 41% open rate vs. 21% industry benchmark, driving 22% of demo requests attributed to content
Feb 2022
- Managed $160K annual paid media budget (Google, LinkedIn, Meta); increased MQL volume from 340 to 1,020/month (3× growth) while maintaining consistent MQL-to-SQL conversion rate of 28%
- Launched viral referral program ('Give a month, get a month') that drove 1,200 organic sign-ups in 90 days with $0 additional media spend
- Created 14-email onboarding sequence for new trial users using Klaviyo; trial-to-paid conversion rate improved from 18% to 27%, contributing $340K incremental ARR in year 1
- Ran 60+ A/B tests on landing pages, email subject lines, and CTAs using Optimizely + HubSpot; best-performing test variant lifted form fill rate by 34%
Dec 2019
- Managed $90K Google Ads budget for international language programs; achieved 4.1× ROAS and 27% YoY enrolment growth in target markets
- Grew Facebook retargeting audience from 15K to 85K users using Pixel segmentation; retargeting campaign achieved 62% lower CPA vs. prospecting campaigns
This resume uses the Timeline template — available free in ResumeLens
What Makes This Resume Work
Hover each callout to understand the strategy behind each section.
Revenue Metrics Lead Every Section
Opens with '$3.2M pipeline generated' — not 'passionate marketer'. HubSpot hires revenue-generating marketers. The summary signals commercial impact before anything else.
Campaign Metrics in Every Bullet
Every campaign bullet has: channel + spend + result. 'Google Ads, $45K/month → 3.2× ROAS' is specific. 'Managed paid campaigns' is not. ROAS, CAC, MQL, and SQL are the language of growth marketing.
MarTech Stack Completeness
Lists HubSpot (obviously), Salesforce, Google Analytics 4, Semrush, and Klaviyo — the full stack for a B2B SaaS growth role. Each tool is a separate ATS keyword match.
Owned Budget Signals Seniority
States '$380K annual budget' in the first bullet. For marketing managers, budget ownership = seniority. Without budget context, your impact is invisible to hiring managers.
Top ATS Keywords Used
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Open in Resume Builder →✓Why This Growth Marketing Manager Resume Works
- Revenue and pipeline numbers ($3.2M, 3.2× ROAS, 42% lower CAC) dominate every bullet
- Budget ownership stated explicitly — proves management-level scope, not just execution
- Multi-channel coverage: paid, SEO, email, content — shows breadth HubSpot values
- HubSpot, Salesforce, and GA4 all listed — mirrors their own MarTech stack precisely
- Conversion rates and MQL volume quantify demand generation impact concretely
Full Resume Text — Free to Copy
Contact
Natalie Osei
Senior Growth Marketing Manager
natalie.osei@email.com
+1 (617) 555-0162
Boston, MA
linkedin.com/in/natalieosei-growth
natalieosei.com
Professional Summary
Senior Growth Marketing Manager with 6 years scaling demand generation for B2B SaaS companies. Generated $3.2M in qualified pipeline at Drift through multi-channel campaigns (paid search, SEO, email). Reduced CAC by 42% while growing MQL volume 3× in 18 months. Expert in HubSpot, Google Ads, Salesforce, and performance analytics.
Work Experience
Senior Growth Marketing Manager
Drift · Boston, MA
- •Own $380K annual demand generation budget across paid search, paid social, SEO, and email; delivered $3.2M in new pipeline in 2024 (8.4× ROI on total spend)
- •Scaled Google Ads program from $12K to $45K/month while improving ROAS from 1.8× to 3.2×; restructured campaign architecture with SKAG strategy and dynamic ad copy testing across 240 ad variants
- •Built SEO content program that grew organic traffic from 28K to 97K monthly sessions in 14 months; 43 target keywords now rank on Page 1 of Google
- •Reduced customer acquisition cost (CAC) by 42% ($980 → $570) over 18 months through funnel analysis, landing page A/B testing (Unbounce), and audience segmentation in HubSpot
- •Launched ABM program targeting 120 enterprise accounts with Demandbase + Salesforce; ABM accounts converted at 3.4× rate vs. inbound leads, generating $820K incremental ARR
- •Grew email list from 18K to 54K subscribers; monthly newsletter achieves 41% open rate vs. 21% industry benchmark, driving 22% of demo requests attributed to content
Growth Marketing Manager
Wistia · Cambridge, MA
- •Managed $160K annual paid media budget (Google, LinkedIn, Meta); increased MQL volume from 340 to 1,020/month (3× growth) while maintaining consistent MQL-to-SQL conversion rate of 28%
- •Launched viral referral program ('Give a month, get a month') that drove 1,200 organic sign-ups in 90 days with $0 additional media spend
- •Created 14-email onboarding sequence for new trial users using Klaviyo; trial-to-paid conversion rate improved from 18% to 27%, contributing $340K incremental ARR in year 1
- •Ran 60+ A/B tests on landing pages, email subject lines, and CTAs using Optimizely + HubSpot; best-performing test variant lifted form fill rate by 34%
Digital Marketing Specialist
EF Education First · Cambridge, MA
- •Managed $90K Google Ads budget for international language programs; achieved 4.1× ROAS and 27% YoY enrolment growth in target markets
- •Grew Facebook retargeting audience from 15K to 85K users using Pixel segmentation; retargeting campaign achieved 62% lower CPA vs. prospecting campaigns
Skills
Education
B.S. Marketing & Business Analytics
Boston University — Questrom School of Business
May 2018 · GPA 3.75
Certifications
HubSpot Marketing Software Certification
HubSpot Academy · 2025
Google Ads Search Certification
Google · 2024
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